MobiPromo If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Creating a mobile app usually takes 2-3 months and a few thousand dollars. For most businesses it doesn’t make sense to spend that much money for an app. That’s why we’ve created the MobiPromo mobile app platform. Using this platform we can take your Facebook business page and turn it into a native mobile app (iPhone & Android) that stays in sync with the content you publish on Facebook.
Why you need a mobile app for your Facebook page
First of all people don’t actively go to your Facebook page to check your updates. After they “Like” a page, they rarely go again directly to that page. They get your updates in their news feed, but did you know that when you post something on your Facebook business/fan page it gets distributed to only 2% of your fans? They get too see your post only if Facebook decides that it is relevant enough for them.
But it gets event worse: the average user has now more than 400 friends and follows more than 70 pages. Their news feed is flooded with content and it’s likely they will miss your post by scrolling fast through their news feed.
Having a mobile app will fix this, our server will retrieve the content you post on Facebook and will display it inside your new mobile app. So ANYONE who installs your app will see your updates. This user base is not limited to just your fans. In fact, anyone can install your mobile app, they don’t have to be fans of your page and they don’t even have to have a Facebook account.
Here are some of the benefits of having a mobile app:
Increase brand awareness
As they say in real estate, the most important thing is location, location, location and what better place to put your business’ logo than on the user’s phone screen?
Your Facebook page posts are distributed to only 2% of your fans. Having a mobile app ensures that all your fans get to see your posts.
Push notifications are sms-like messages delivered straight to your fans’ phone (at no cost for you). Whenever you post on your Facebook business page we’ll send a notification to everyone that has your app installed (max 4 notifications per day).
Put your business ahead of your competitors’ with a mobile app and take your marketing to the next level. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Make money from ads
If you have a large audience you could display ads in your mobile app. You’ll use your own advertising account (Google AdMob) so you keep all the advertising revenue.
You just manage your Facebook page as you do now and we will sync your mobile app with the content from your Facebook page. This basically means there’s no on going maintenance & no updates for you to worry about.
Welcome to push notification marketing
If you’re familiar with email marketing, you’ll love this one. Smartphone notifications are all the rage. Data on more than 10 million push notifications from mobile automation company Kahuna indicate that they can garner up to a 40% click through rate. These are ridiculously high numbers. As the effectiveness of email continues to decrease, marketers must look for additional ways to break through the clutter and connect with their audiences.
With your personalized MobiPromo app you get unlimited push notifications. Your Facebook posts will be sent as a push notifications to users of your app.
This also means there’s nothing new for you to learn: no special admin area from which you have to manage the app. You just order the app, we deliver it to you and that’s it, the app will always have fresh content (from your Facebook page), pushed to your fans/clients.